Omnicom’s TBWA\Chiat\Day New York has appointed Rori DuBoff to the new role of Chief Innovation Officer.
A 20-year industry veteran DuBoff will be responsible for driving innovation within TBWA\Chiat\Day New York and helping clients architect their total brand experience.
She joins the agency after spending five years at Accenture Song as managing director, North America innovation lead and experience strategy.
DuBoff will work closely with the agency’s creative and strategy leadership, as well as finance, talent and operations.
She will also be part of Next, TBWA’s global innovation practice that serves as a global innovation incubator that imagines, prototypes and tests new creative formats, methods, and products that can be rapidly scaled.
DuBoff will report to TBWA\Chiat\Day New York CEO Nancy Reyes but also work closely with Global Chief Innovation Officer Luke Eid.