Knak has unveiled an enhanced integration with Salesforce Pardot that it says will speed up enterprise marketing campaign processes.
The arrangement provides drag-and-drop codeless
campaign creation for email, landing pages and forms.
Marketing teams that use Pardot and Knak will be able to create “beautiful, on-brand high converting campaigns even faster
than before,” says Pierce Ujjainwalla, co-founder and CEO of Canada-based email and landing-page creation platform Knak.
The firms say they will facilitate:
- Collaboration — Anyone on the team can make comments, approvals, reviews and edits in real-time.
- Brand Control — Knak has brand
management built into its platform, providing users with pre-set typography kits, color palettes and design modules. This enables teams to create campaigns within the guardrails of the
brand, the firm says.
One user is WordPress VIP, a Pardot shop. Christina Child, lead growth marketer, WordPress VIP, says that since onboarding Knak’s email
creation platform, the company has grown its click-through rates by 120% and has seen a significant increase in engagement on the WordPress VIP website.