• by Steve McClellan  @mp_mcclellan, June 28, 2022

Sesame Workshop, in collaboration with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative launched a new PSA today featuring Elmo and his dad Louie.

The PSA, produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP), encourages parents and caregivers to get informed about the COVID-19 vaccines following the recent FDA emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children aged 6 months and older. 

Nearly 5.7 million child cases of COVID-19 have been reported nationally in 2022 alone, according to the groups.  

Featuring Elmo, the new spot shows the Muppet just after receiving his COVID-19 vaccine alongside his dad Louie, who shares that he had a lot of questions about the vaccines and spoke with a pediatrician. Louie reminds parents that it’s okay to have questions and encourages viewers to talk to a pediatrician or healthcare provider for the latest facts about the vaccines.

Viewers are then encouraged to talk with their pediatrician and visit GetVaccineAnswers.org for the latest information on the COVID-19 vaccines. View the full PSA here.