• by Fern Siegel , June 29, 2022

Nicole Souza has been named Saatchi & Saatchi's new Chief Marketing Officer in the U.S.

She reports to Chuck Maguy, Chief Operating Officer at Saatchi & Saatchi U.S. 

Previously, Souza served as CMO for Deutsch NY. Before Deutsch, Souza was EVP of growth and marketing at The Integer Group, SVP, partner of U.S. business development at Universal McCann and global business development director at TBWA.

Souza has built marketing strategies for various big-brand clients, including Frito Lay, Lone Star Beer, Mars Chocolate, Mars Wrigley, Nationwide Insurance, Nestle Coffee, PepsiCo and Starbucks.

"One of the reasons we're excited about Nicole's arrival is her relentless drive and enthusiasm for building brands, establishing new relationships and transforming organizations," said Maguy.

In the U.S., the agency has offices in Dallas, Los Angeles, New York and Seattle. Clients include P&G, T-Mobile and Toyota. The company recently hired Fabio Costa as an executive creative director in Seattle.

"In my new role, I will have a strategic focus on driving growth for Saatchi in the U.S. This means leveraging the connectivity and collaboration across our U.S. offices to bring our best talent and strongest offerings forward to market," Souza told Agency Daily. "Additionally, driving awareness of Saatchi’s brand, and what that means in today’s landscape, will be core to my responsibilities."

At Cannes this year, Saatchi & Saatchi won a gold and bronze Lion for P&G's Tide Campaign #TurntoCold and two bronze Lions for Tide x Marvel.