The French brand Perrier has a new global campaign that highlights its sparkling waters.
“Feel the Flavor,” showcased in a 15-second spot, has a woman in a lime-colored blouse and bright-green eye shadow sip a lime-flavored Perrier. The sensory experience is “like a million lime kisses.”
The cross-platform work by Ogilvy is running through 2023 across digital, social, shopper and experiential channels and will appear in various countries, such as the U.S., Canada or China.
Perrier, a unit of Nestlé, says it “invites consumers to embrace what makes their life most vibrant.”
The creative posits the citrus flavors as a way to lift your spirits and make life more fun. New flavors include lime, peach, pink grapefruit, pineapple and strawberry. Fans can also follow social @PerrierUSA.
Thomas Conquet, marketing director, Nestlé Premium Waters, said: "We hope to inspire consumers to experience the uplifting sensations of exploring Perrier's selection of refreshing flavors."
Nestlé s 2021 fiscal-year results, reported in February, saw a 7.5% year-over-year uptick in organic revs, while the company’s water brands recorded “high single-digit growth.”