technology

Sonos Partners With Nail Salon To Promote Speaker Colors

Sonos, a marketer of wireless speakers, has teamed up with Chillhouse, which operates a nail and wellness retail location in New York City’s Soho as well as an online business, to promote new color versions of its year-old Roam portable wireless speakers.

The month-long tie-in features special “Play with Color Chill Tips” that have artsy designs based on Roam’s new Olive, Wave (blue) and Sunset (orange) colors. (The speakers are also available in black or white.)

“Each color paints a picture of different natural environments, rooted in the places where sound can help you feel more immersed in your surroundings,” Nicole Gullaci, drector of Americas marketing at Sonos, told Marketing Daily. “Olive is inspired by lush landscapes from desert cacti to pristine park gardens. Wave draws from the serenity of coastal beaches and backyard poolside oases. Sunset is influenced by painted desert sands and vibrant evening skies.”

In addition to the Chillhouse tie-in, Sonos’ marketing for the three colors includes a :30 video.

So why Sonos and Chillhouse? The latter’s website answers the question: “Elevate your self-care and unlock new layers of personal style with vibrant sound. Enjoy an immersive sound experiencewhile pampering yourself with custom nail designs and Play With Color Chill Tips, inspired by the new hues of Sonos Roam.”

As to specifics: The Chill Tips are being sold in sets of 24 nails for $16 both in-store and on Chillhouse.com. A set is also being rewarded to those who spend $50 on Chillhouse products or join Club Chill, an in-person membership that starts at $75 monthly.

In-person specials during the month include manicures with custom nail art designs and massages in a room decorated in Roam colors and filled with music from a playlist curated by Chillhouse founder & chief executive officer Cyndi Ramirez- Fulton

The Sonos Roam speakers cost $179 and are available both from Sonos.com. and retailer outlets.

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