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Uber Faces Likability Problem

Uber is suffering a popularity problem, according to a consumer-sentiment study by MBLM. Of the 435 brands in the study, Uber ranked 421st (just ahead of Kylie Jenner’s makeup line, Kylie Cosmetics). Uber ranked 23rd out of the 26 companies in the tech/telecom group. The study rates consumers’ emotional connection with brands. “Why might consumers’ relationship with the ride-hailing brand be so troubled?” Fast Company wrote. “There are plenty of reasons. While the company’s history of scandals and privacy fouls probably doesn’t help, the main reason is likely that Uber’s entire business is built on a bait-and-switch.”

Read the whole story at Fast Company »

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