Prospecting platform Crunchbase has raked in
$50 million in Series D funding.
The round was led by Alignment Growth with participation by existing Crunchbase investors OMERS Ventures, Mayfield Fund, and Emergence. Alex
Iosilevich, a partner at Alignment Growth, will join the Crunchbase board of directors.
The company will use the money to accelerate development of its account-based marketing services and
deepen relationships with dealmakers.
It hopes to enhance third-party integrations that embed Crunchbase more deeply in B2B prospecting workflows, and enhancements to machine-learning
powered recommendations. It is also actively hiring.
The firm offers “a targeted approach that starts with finding qualified accounts and ends with compelling outreach to the
right decision-makers,” says Jager McConnell, CEO of Crunchbase.
Crunchbase offers several enhanced capabilities — for instance, in the area of prospect engagement These
include newly added contact data, contact search, Outreach integration, Gmail integration, and auto-generated email templates.
The firm is also fielding these services:
- Account
discovery: featuring territory filters, AI-powered recommendations, similar company suggestions, CRM data in search, and 6 billion new data edits in the last year.
- Account qualification:
partly based on new growth and contraction signals, layoffs and hiring filters, Chrome extension, and Salesforce integration.
- Account tracking: following priority accounts via
email alerts, saved searches and lists, and searchable user-generated notes and tags.