• The New York Times, Monday, July 25, 2022 4:17 PM

Dove’s latest foray in the virtue wars is a short video titled “Toxic Influence” — a product of the Dove Self-Esteem Project. “Dove has found a way to align itself with virtue and outrage while keeping its own beauty tips unspoken,” per The New York Times. “Nobody is on the side of nightmare YouTubers telling teenagers to file down their teeth; to attack such people is shooting fish in a barrel. But as marketing, it’s almost genius: adopting a righteous tone while remaining as broadly inoffensive as any megabrand desires.”

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