• by Fern Siegel , August 3, 2022

We Are Social has expanded its creative agency network by opening its 16th office — in Amsterdam.

The new outpost is led by Sam Grischotti, managing director of We Are Social Netherlands. He reports to Gabriele Cucinella, Stefano Maggi and Ottavio Nava, regional leads for the EU Area.

In the Netherlands, We Are Social works with international brand Crocs, among others on its roster.

Previously, Grischotti was business director at We Are Pi and led the agency’s Heineken and Pepsico accounts. Before that, he was a business director at Saatchi & Saatchi London, working with HSBC and Deutsche Telekom.

Hester Haars, executive creative director of We Are Social Netherlands, joins Grischotti. Most recently, she was creative director at GoSpooky, and has won numerous awards, including Eurobest, Webbys and The One Show.

Nathan McDonald, co-founder-group CEO at We Are Social, said: “Amsterdam is a crucial city in the advertising landscape; a place where many major global brands are headquartered. He added the agency's "presence in the Netherlands will enhance our ability to help global and regional clients with our unique brand of socially-led creative marketing.”

We Are Social is based in London with offices in New York, Toronto, Madrid, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Beijing, Shanghai, Tokyo and Sydney.

The company claims more than 1,100 staffers in its global network.