Email will play a small but
hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot. .
The
top ten places where shoppers will look for deals are:
- In-store while browsing—52%
- Search engines (Google, Bing)—38%
- Brand’s/retailer’s website or app—37%
- Social Media--32%
- Cash back
websites and apps (RMN, Rakuten)—27%
- Deal websites and apps (RMN, Groupon)—26%
- Offline newspaper articles—16%
- Email
newsletters—14%
- Browser extensions, (Deal finder, Honey)—14%
- Blogs—7%
As part of the above purchase total, families plan to spend:
- $192 on school supplies
- $320 on clothes
- $170 on shoes
- $69 on
backpacks
- $353 on electronics
In
addition, 82% will purchase clothes, 80% shoes, 72% backpacks and 37% electronics. Among all parents, 86% are planning to shop for the back-to-school season.
Of the families surveyed, 97% say their children are very involved in deciding what to buy. But while 51% of parents are trying to make their kids happy, 36% are
focused on items that will improve school performance.
This year, 61% will shop in-store.
Parents plan
to patronize:
- Walmart—75%
- Amazon, 57%
- Target, 47%
- Dollar
stores—36%
- Clothing stores—35%