Susie Hogarth takes on the role of global head of cultural insights from Lore Oxford, who left the agency.
Hogarth will embed cultural insights throughout the global network as part of every client brief. She reports into Mobbie Nazir, the Global Chief Strategy Officer, working closely with Paul Greenwood, head of research and insights.
The practice studies social behavior in online communities to help clients stay on top of trends and cultural conversations.
Previously, Hogarth was senior research and cultural insights director for We Are Social UK. Before that, Hogarth worked at strategic insight agency Flamingo as its head of futures.
Nazir said Hogarth will ensure clients they are “reaching audiences in a genuine and effective manner.”
Hogarth added she will help clients “ unlock the opportunities the next decade of digital culture brings.”
The creative agency has 16 office worldwide, staffed by over 1,100 people. Clients include adidas, Samsung, Netflix and Google.