Pew: Facebook's Share Of Teens Plummets To 32%, YouTube And TikTok Rule

Facebook’s share of 13- to 17-year-olds has plummeted from 71% in 2015 to 32% today, according to surveys conducted by the Pew Research Center.

YouTube reigns: 95% of this demo currently report using this social app. (YouTube wasn’t included in the earlier survey.)

TikTok, which didn’t launch globally until 2018, is currently used by 67% of these teens.

Both Instagram and Snapchat have seen significant growth: Instagram from 52% in 2015 to 62% today, and Snapchat from 41% to 59%.

Twitter declined from 33% to 23%.

Twitch, WhatsApp and Reddit, not in the 2015 survey, are now used by 23%, 20% and 17%, respectively.

Tumblr tumbled from 14% to 5%.

YouTube, TikTok, Instagram, Snapchat and Facebook.

More than a third (35%) of teens say they are using at least one of five apps —YouTube, TikTok, Instagram, Snapchat or Facebook — “almost constantly.” Nineteen percent say they use YouTube almost constantly, while 16% and 15%, respectively say the same about TikTok and Snapchat.

Teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat, according to Pew.

More Black and Hispanic teens report using TikTok, Instagram, Twitter and WhatsApp compared with White teens.

Older teens are more likely than younger ones to use each of the online platforms asked about, with the exceptions of YouTube and WhatsApp. Notably, for example, 73% of those 15 to 17 say they ever use Instagram, versus 45% of those 13 to 14.

Pew also asked about teens’ device use.

Smartphones are currently used by 95% (up from 73% in 2015), desktop/laptop computers by 90% (up from 87%), and gaming consoles by 80% (down slightly, from 81%).

The percentage of daily teen internet users is 97% — up from 92% in 2015 — and the percentage saying they are online almost constantly has risen from just 24% to 46%.

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