• by Ray Schultz , August 31, 2022

Creative platform Shutterstock has rebranded The Newsroom, its destination for premium editorial content, as Splash. The announcement was made at the Visa Pour L'Image Festival in Perpignan, France. 

Shutterstock started the Newsroom in May 2021. It acquired Splash News in May of this year.  

"Over the last 30 years, Splash has built a strong legacy based on brand recognition and a commitment to quality within the entertainment industry, and we're thrilled to herald this legacy into a new era," states Candice Murray, vice president of editorial at Shutterstock.

Shutterstock's customers will continue to have access to breaking news and an archive of over 30 million images, with a live feed of 40,000 images uploaded per day from a network of over 4,000 photographers. 

In addition, Shutterstock offers The Vault, its archive of over 60 million photo and video assets from AP, ITV, The Condé Nast Collection and The A+E Networks Archive.