• by Ray Schultz , September 9, 2022

Private equity firm Beringer Capital has acquired a majority stake in Dig Insights, a Toronto-based company that provides consumer insights, market research consulting and tools for use in targeting and analysis. Terms were not disclosed. 

Dig Insights serves brands in several sectors, including CPG, QSR, alcohol, cannabis, tech, telecom, retail and financial services.  

The company says it helps clients understand and anticipate consumer behaviors via its SaaS platform Upside. It now has 200 employees and operations in oronto, Vancouver, Chicago, and the UK, and successful research engagements in over 46 countries.

Dig Insights hopes to leverage Beringer’s “value creation methodologies to introduce new and innovative ideas,” states Paul Gaudette, CEO of Dig Insights.  

Beringer specializes in the information, marketing and technology sectors. 

Canaccord Genuity served as financial advisor to Dig Insights.