• by Fern Siegel , September 16, 2022

Ad management company Mediavine tapped Michelle Peguero as vice president of influencer partnerships, sales. The company is expanding such alliances to meet demand from thousands of content creators.

Peguero is responsible for identifying partnership solutions for advertisers and best campaign methodology. She will be the primary contact between brands, agencies and advertisers.

Phil Bohn, Mediavine SVP of sales and revenue, says she “brings a unique perspective, given her dynamic experiences in influencer marketing across varying industries — ranging from B2B to B2C.”

Peguero joins Mediavine from Branded Entertainment Network, where she served as the director, brand + influencer partnerships. She also worked at WHOSAY and Viacom, where she and her team earned a Clio for their work on Pepsi.

Her added experiences at Drawbridge and SHEMedia enhance her influencer partnership experience.

Mediavine, a Google Certified Publishing Partner, says it monetizes more than 9,300 publisher partner websites with 1.6 billion monthly page views, in addition to its owned-and-operated properties.