Woods is charged with growing the company beyond a self-service platform to help clients execute omnichannel campaigns across programmatic, search and social.
Previously, he served as Choozle's Chief Client Officer and earlier, as its Chief Technology Officer.
Before Choozle, he worked at Wunderman Thompson, helping Fortune 500 brands capitalize on their first-party data.
“I’ve enjoyed working with the Choozle team over the past two years to achieve our goal of powering programmatic advertising for every brand and am excited to pick up the torch to continue to drive that mission forward,” Woods said. “Businesses need to solve for universal challenges regarding how to effectively engage customers, particularly within the guard rails of the new privacy landscape.”
Andrew Fischer, Choozle’s founder and former CEO, resigned in May but remains a board member. He called Woods "a highly valued asset to the company."
Choozle has done work for the Kansas City Chiefs, Delta XML, Southwestern University and Discover Bristol.