DeVito/Verdi has added to its creative firepower.
The agency is moving into the experiential, product-development space, hiring Anthony Cintron as its first chief experience officer and Peter Cortez as its executive creative director for the new department.
Prior to his appointment, Cintron spent a decade serving as chief growth officer for various B2B SaaS companies, focused on implementing A.I. and robotic process automation to encourage growth and innovation
Cintron says his focus is “accelerate DeVito/Verdi’s presence in the digital product space.”
Most recently, Cortez was executive creative director at UNSNCTND, a company that executes brand partnerships, where he oversaw Foot Locker partnership marketing.
“We continue to embark on new ventures and adapting to new insights to best help clients connect with audiences,” said Ellis Verdi, president of DeVito/Verdi. “The latest iteration of that is our emphasis on experiential marketing and all that it entails – from building and creating products to devising experiences that connect across all platforms.”
DeVito/Verdi’s client work has included 7-Eleven, Appleton Rum, Grey Goose, Duane Reed and Mount Sinai Hospital.