• by Fern Siegel , September 30, 2022

Lara Horowitz was named creative director for Hogarth Worldwide's North America team, a new role. Hogarth is WPP's content-production company.

She is charged with driving creativity across the fashion, beauty and tech spaces, as well as growing the department in the U.S. 

Previously, she was a creative director at Organic and Pink. She has also worked at Huge, AKQA and R/GA.

In the past 17 years, she has worked with various brands, including Nike, Google, Target, Audi and Levis.

Metha, Hogarth's global executive creative director, called Horowitz “an expert in creating bold, culturally relevant and meaningful work.”