Dynamic Yield Unveils A New Personalization System

Dynamic Yield has launched an operating system that it says allows brands to manage their consumer experience programs across channels and teams. The new system, Experience OS, provides a framework in which apps are organized in a core dashboard.

Experience OS supports email and all current and future digital channels, including web, app, or any digital interface, the company says. 

In addition, it can deliver personalized product recommendations, content and custom messages.

The system allows teams to “customize their solutions outside of the limits of traditional technology,” says Ori Bauer, CEO of Dynamic Yield. 

Experience OS is technology agnostic, Bauer adds. 

Users can plug in a combination of tools and build their own mix of capabilities.

Clients include Luisaviaroma, a luxury retailer based in Italy.

“Dynamic Yield enables our team to deploy complex engagement strategies across multiple channels seamlessly,” says Valentina Barbetta, ecommerce product owner at Luisaviaroma. “This year, we expanded our recommendation campaigns to mobile and saw a huge uplift (25%) as a result – the fact that we will be to do this from one platform is a game changer.”

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“Personalization is top of mind for almost every business we work with, and Experience OS finally offers a sustainable way to execute,” adds Kris Dimitroff, Global Head of Technology Partnerships at Emarsys, an omnichannel customer engagement platform that can be integrated with Experience OS.

 

 

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