Grey Health&Wellness expanded its
practice with the addition of Grey Health & Wellness EMEA. Morten V. Frederiksen is president of the new unit.
To date, 15 new clients have been added to the roster. Frederiksen has led
Ogilvy Denmark since 2019.
Grey’s H&W practice will operate in all EMEA countries where Grey has an outpost.
Cassandra Sinclair, president of Grey Health & Wellness,
North America, said: Frederiksen’s “expertise in the European markets and regulatory environment is a win-win asset for our clients and the communities they serve.”
Based in
Copenhagen, the agency is close to headquarters for some of the world’s largest pharma companies.
Frederiksen said: “The health industry is in a transitional phase, with a range of
touch points and a level of expectations changing rapidly. … Bridging the gap between brand strategy and customer experience has been our forte.”
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