• by Fern Siegel , October 31, 2022

Grey Health&Wellness expanded its practice with the addition of Grey Health & Wellness EMEA. Morten V. Frederiksen is president of the new unit.

To date, 15 new clients have been added to the roster. Frederiksen has led Ogilvy Denmark since 2019.

Grey’s H&W practice will operate in all EMEA countries where Grey has an outpost.

Cassandra Sinclair, president of Grey Health & Wellness, North America, said: Frederiksen’s “expertise in the European markets and regulatory environment is a win-win asset for our clients and the communities they serve.”

Based in Copenhagen, the agency is close to headquarters for some of the world’s largest pharma companies.

Frederiksen said: “The health industry is in a transitional phase, with a range of touch points and a level of expectations changing rapidly. … Bridging the gap between brand strategy and customer experience has been our forte.”