Portable 'Light'

  • by December 29, 2005
Only a year after podcasting became a fad, time-shifted audio gets what could be considered the final seal of approval for any emerging medium: Procter & Gamble's imprimatur. Procter & Gamble Productions boasts that "Guiding Light" is the first soap opera to podcast full audio episodes, available at CBS's Netcast service( More than merely ported soundtracks of daily episodes, PGP is adapting to this on-the-go format with a custom-made 10-minute "Guiding Light Lite" podcast, which riffs on one of the show's storylines each day and adds an interview with an actor.

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