Only a year after podcasting became a fad, time-shifted audio gets what could be considered the final seal of approval for any emerging medium: Procter & Gamble's imprimatur. Procter & Gamble
Productions boasts that "Guiding Light" is the first soap opera to podcast full audio episodes, available at CBS's Netcast service(www.cbs.com/netcast). More than merely ported soundtracks of daily
episodes, PGP is adapting to this on-the-go format with a custom-made 10-minute "Guiding Light Lite" podcast, which riffs on one of the show's storylines each day and adds an interview with an actor.