McKinney has added to its senior ranks. Matilda Ivey and Rhonda Nelson will be joining the team as group client directors. Both report to Gretchen Walsh, Chief Client Officer.
The creative agency has done work for Columbia Sportswear, Samsung Mobile, ACC Network and Little Caesars pizza. This year, the agency signed Blue Diamond Growers and debuted McKinney Health, a new practice.
Ivey is based in the New York City office and will lead Stop & Shop and Sherwin-Williams accounts. Nelson is based in the LA office and will lead West Coast operations for Blue Diamond Growers.
“Their strategic acumen, creative drive and diverse viewpoints will make our people and our work more powerful,” said Walsh.
Ivey joins McKinney from VMLY&R, where she served as a group director of client engagement for three years. Prior to VMLY&R, she also served at Vigilante (Publicis), UniWorld Group (WPP) and Walton Isaacson. McKinney’s EDIB (Equity, Diversity, Inclusion and Belonging) initiatives helped create a McKinney Marcom Inclusion Playbook.
Nelson joins McKinney from TEN35. She will support growth in the agency’s LA office. Previously, she worked with broadcaster Tavis Smiley and led brand integration across his TV, radio, publishing and events.