House 337 is launching a new unit — Native Social & Content — to help brands better connect with customers.
The new entity will offer social campaigns and content partnerships, as well as digital advertising, brand-funded programming and influencer and creator marketing.
Influencers and in-house creators will create campaigns in real-time, film and post to social platforms within the same day.
Matthew Harrington, executive director at House 337, will head Native Social & Content. Previously, he was head of brand advertising for Red Bull.
The Native Social & Content service works with brands both new and established. Existing clients include Warner Bros, hard seltzer brand White Claw, luxury car rental service THE OUT, Bowflex, a rival to Peloton, E.ON and Tesco F&F.“We’ve had an incredibly successful first year tapping into a very specific requirement from clients for social-first ideation and production, and we are looking forward to developing these achievements as Native Social & Content," said Harrington.
Phil Fearnley, House 337 CEO, called Native Social & Content “another piece in the jigsaw of our fully integrated offering. Clients can be assured we have everything covered to service all their needs — from TV advertising, customer experience design, digital marketing and now social media and content.”London-based House 377 was formed in a merger between agency Engine Creative and fashion and lifestyle specialist agency ODD Group. It became a creative collective in September.