IPG's Huge Creates New Editorial Platform, Hires Veteran Journalist To Run It

Interpublic digital agency Huge announced today the launch of Huge Moves, described as an editorially independent, digital news platform and magazine focused on the design and technology trends shaping the future of business.

The announcement comes as the agency is attempting to reposition itself in the marketplace after a year of revenue and profit decline. It recently signed a lease at Dock 72 at the Brooklyn Navy Yard and is moving from its previous space located in the Dumbo section of Brooklyn. According to the agency the new space will serve as a "Global Experience Center offering employees and guests a complete reimagining of the traditional workplace."

The new editorial platform effort is being led by editor-in-chief Jennifer Leigh Parker, a veteran journalist who has previously served at NBC Universal, Bloomberg Media, and Surface Magazine. 



The inaugural issue (which can be downloaded here) features bylines from a team of journalists who have contributed to publications including The New York Times, The Wall Street Journal, Financial Times, and Monocle Magazine.

“We’re taking the same advice we’ve recommended to our clients for the last 20 years: tell a great story, grow your business,” stated Mat Baxter, Global CEO of Huge.

As part of the launch, Parker and team produced a 116-page print edition of Huge Moves. It purports to chronicle the people and companies poised to make a material impact on their respective sectors in the year ahead.

Subjects and themes include:

Supply Chain × Scarcity

Aviation × Control

Fashion × Circularity

Design × Energy

Super Apps × Competition

Autonomous Vehicles × Evolution

Web3 × Power

Art × Ownership

Artificial Intelligence × Creativity

Workplace × Mobility

Huge Moves is also creating a Web3 experience for readers. Each annual print issue includes a QR code on the back cover that enables readers to claim one of the 5,000 limited-edition NFTs of the magazine. These NFTs are “Soulbound tokens,” which means they are permanent, non-transferable NFTs that cannot be traded or sold once they are claimed.

Readers who secure one of the NFTs will gain access to first drops, exclusive content and premium programming, including access to a new event series launching in 2023 featuring expert sources and journalists exploring a new “huge move” subject each month.



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