SAMY Alliance Taps Fernandez As U.S. Managing Director
- by Fern Siegel , December 21, 2022
Samy Alliance, a global network representing eight independent ad agencies, named Diego Fernandez as U.S. managing director. He comes from NOBOX, the social-media agency under the Samy umbrella.
He reports to Marta Nicolás, co-founder-CEO Americas. Also, Santiago Mas has been appointed the managing director of NOBOX. Before NOBOX, Mas recently served as managing director at
Labelium.
SAMY has offices in 10 countries in Europe and Latin America. NOBOX clients include SoundCloud, Playstation, Pepsi, Ocean Spray and Miami Memorial Hospital.
