• by Colin Kirkland , December 21, 2022

Giselle Ugarte, a TikTok content creator known by her 183,000 followers as a life performance coach, has announced the launch of a talent bureau for the real estate industry that will embrace real estate influencers.  

The Talent Brokerage will be a marketplace for agents, brokers, and industry experts to collaborate with leading companies and brands through speaking engagements, brand partnerships and influencer campaigns. 

Ugarte, who in 2021 was named by TikTok as one of the “Top 100 Women to Watch,” will be at the helm as CEO, aiming to create a space that forges new conversations within the world of real estate.

“Whether it's online education, social media or on stage at real-life events, the rise of the real estate influencer is here,” Ugarte said in a recent statement, adding that the Talent Brokerage hopes to guide agents, brokers and leaders in the industry as they navigate this new landscape.

Ugarte has signed on a number of high-profile real-estate producers and content creators, including Million Dollar Listing New York's Kirsten Jordan (Douglas Elliman) and Tyler Whitman (The Agency), as well as TikTok star Glennda Baker (Glennda Baker & Associates), viral sensation Matt Lionetti (The Agency) and multimedia host Talia McKinney (SERHANT).

As for the Talent Brokerage’s portfolio of brand partnerships, Ugarte has not named any specific companies, but said she has secured contracts and requests from financial institutions, clothing brands and vacation companies that are "looking for micro-influencers, highly intelligent voices and/or location-specific creators."

More specifically, Ugarte says, the Talent Brokerage will provide speakers and creators with a platform and portfolio space to brand, position and market themselves as talent beyond listings, teams and transactions. 

The agency will also aim to provide events, companies and brands with talent for keynotes, panels and presentations, and will provide support via virtual training, company consulting, and brand partnerships. 

“The reality is agents and buyers don't look, sell or grow like they did 10 years ago,” added Ugarte. “For many real estate professionals, reality shows are the ultimate goal for maximizing exposure, but we want to demonstrate that there isn't just one single path to success in this industry.”