• by Fern Siegel , December 23, 2022

Samsung launched a new digital and social campaign for its Galaxy Buds2 Pro.

We are Social Australia led the creative effort, which features Grammy-winning producer Jay Versace, mastering engineer Chris Gehringer and audio engineer Tony Maserati.

The “Feeling Sound” campaign promotes the idea that it’s important not just to hear music, but to feel its essence. That experience is enhanced by the immersive sound quality of the Galaxy Buds2 Pro.

In the three spots, music pros share their approach to making music and the emotions it creates for the listeners. The work was shot in Central Park and 5^th Avenue in New York.  

It is running on Samsung and ambassadors’ social channels.

Ben Clare, executive creative director at We Are Social Australia, said: “So often, the category talks about how audio sounds through their devices. We wanted to focus on how the Galaxy Buds2 Pro make you feel.”

We are Social Australia's client roster includes Hennessey, Chandon, Foxtel and Mastercard.