Yonder Media Adds 2 Planning Execs

Yonder Media named Adam Boucid AV director, responsible for AV planning and buying across all the agency’s clients.

In addition, Chen Cui joins as Yonder Media’s planning director, and will lead a number of the key accounts, including Alzheimer’s Research UK and Ornua Foods.

Boucid and Cui both join from Starcom. They report to report to founder-managing director Ed Cox, and Louise Martell, Chief Strategy Officer.

Yonder Media is part of The Beyond Collective.

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