Streaming Households Don't Always Cancel Pay TV

More U.S. households are connecting their televisions to the internet and signing up for streaming services such as Netflix and Disney+. That doesn’t necessarily mean they cancel subscriptions to cable or satellite services.

The number of streaming minutes rose 47% in the fourth quarter from a year earlier, according to …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications