Email teams had better design all their emails for mobile, if they haven’t already.
Mobile was the vehicle for 38.4% of all digital commerce in Q4 2022 — up from 35% in Q3, 34% in Q2 and 35.9% in Q4 2021, according to State of Digital Commerce, a new study from Comscore.
In Q4 2022, mobile delivered $127.5 billion in sales, compared to $101.0 billion in Q4 2021 and $101 billion in the final quarter of 2021.
In contrast, desktop still contributed $204.7 billion in sales in Q4, compared to $180.3 billion in the same period during the prior year.
This was in a year in which ecommerce sales hit $1 trillion for the first time — $1.09 trillion, versus $904.3 billion in 2021, a 21% increase by Comscore’s calculation. The increase was driven largely by online grocery, apparel and computer/peripheral sales.
In 2020, digital sales totaled $705.4 billion and in 2019 $615.1 billion.
The top product categories for online sales were:
In terms of growth, these were the leading verticals:
Note: The data has been sourced from Comscore’s consumer panel and ongoing research, the company says.
During last year’s holiday season, mobile brought in $92.6 billion and desktop did $146.5 billion in sales, for an overall total of $239 billion. In 2021, total sales reached $199.9 billion, of which $70.5 billion was contributed by mobile and $129.4 billion by desktop.
November was the biggest month, comprising 44% of holiday sales. Mobile was used for $29 billion in grocery orders, and desktop $34.2 billion.
In Q4 2021, mobile sales totaled $18.7. billion in the grocery category, and desktop $39.7 billion.
The report was put together by Comscore’s Ian Essling and Jason Clough.