Retail Media Spending Rose In Q4 On Higher Volumes
- by Robert Williams , February 7, 2023
The price to advertise on retailer websites
declined during the holiday season, but overall spending rose more than 30% on higher volumes, according to a
study of buying patterns by marketing platform Skai.
The average cost per click (CPC) slumped 11% from a year earlier to $0.96 in the fourth …
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