Marketers Have Room For Improvement In Digital Personalization

Many consumers have greater expectations for tailored experiences when they interact with a business online. In response, companies worldwide have worked to provide personalized experiences, but only 48% of them have developed a personalization program or a way to quantify its effect, according to a survey of executives by Dynamic …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications