Commentary
Today's 'TV Watch' By Stephen Colbert, Sort Of
- by Joe Mandese @mp_joemandese, February 14, 2023
In case you hadn't noticed, I've been filling in for regular "TV Watch" columnist Wayne Friedman. Sorry about that, but Wayne will be back soon.
In the meantime, I've asked CBS "Late Show" host Stephen Colbert to fill in for today's column. Well, sort of.
I asked ChatGPT to write a column about the most important things the TV industry should watch for in 2023 in Colbert's "voice."
I also asked the generative AI program to pen two other versions of the same column in Wayne's voice as well as my own, and you can see each of them (in that order) below.
And yes, I know that I personally -- like many others -- have milked ChatGPT way too much already, but I got the idea for this one when my sister sent me a tweet by an author marveling at how closely ChatGPT matched his writing voice. So I asked it to generate three versions of today's column -- what are the most important things the TV industry should watch for in 2023 -- in my, Wayne's and Colbert's voice.
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The Most Critical Developments to Watch Out for in 2023...Or Just Watch the Paint Dry
Greetings, my beloved viewers (and TV industry executives who may or may not have a sense of humor)! It's time once again to peer into the crystal ball of the future and see what 2023 has in store for us in the world of TV. Buckle up, folks, because it's gonna be a wild ride...or not.
The continued rise of streaming: The biggest trend in TV these days is streaming, which is like ordering food from a restaurant. You can have anything you want, as long as it's not what you really wanted. But, hey, at least we can watch that show about a guy who walks backwards and talks to his dog.
The emergence of new technologies: The future is here, and it's a scary place. With artificial intelligence and virtual reality, we can finally become the robots we always wanted to be...or not. We'll be able to watch TV in a whole new way, like how we watch paint dry.
The growing importance of data and measurement: Who says TV isn't educational? In 2023, we'll learn all about data and measurement, which is like learning about the science of why a potato chip always finds its way to the bottom of the bag. The TV industry will use advanced analytics and measurement tools to understand viewer behavior, which is like trying to figure out why your cat stares at the wall for hours on end.
The rise of addressable advertising: Advertisers will embrace addressable advertising in 2023, which is like embracing a porcupine. Ouch. With advanced targeting technologies, viewers will receive highly personalized messages, like "You like chips? We have chips!"
The impact of privacy regulations: With consumers becoming more concerned about their personal data being used by advertisers, privacy regulations are becoming more important...and more confusing. In 2023, we can expect to see more attention paid to privacy regulations, which is like trying to understand the lyrics of a heavy metal song. The TV industry will need to ensure they are in compliance with these regulations, or risk being fined...or fined again.
In conclusion, 2023 is set to be a year of change and excitement in the TV industry, or at least that's what they want you to believe. From the rise of streaming to the importance of data and measurement, and the emergence of new technologies, the TV industry will have its hands full...or not. By keeping an eye on these critical trends and developments, the TV industry can ensure its continued success and relevance in an ever-evolving landscape...or not.
And with that, I bid you adieu! Until next time, this is Stephen Colbert, signing off from "TV Watch." And remember, the future is always uncertain, but always entertaining...or not.
The Most Critical Developments to Keep an Eye On in 2023
As we start a new year, it's always a good time to reflect on the trends and developments in the TV industry and think about what we should be watching for in the coming year. In this week's "TV Watch," I'll be taking a closer look at the most important things that the TV industry should keep an eye on in 2023.
The evolution of streaming: Streaming has been the biggest story in the TV industry over the past few years, and it will continue to be a critical area of focus in 2023. With the number of streaming platforms increasing, the TV industry will need to be prepared for the continued growth of the sector and for the heightened competition for viewers. To succeed, the industry will need to focus on delivering high-quality content that appeals to audiences and keeps them coming back for more.
The rise of new technologies: 2023 will bring with it the emergence of new technologies that will change the way people watch TV. From advanced AI and machine-learning systems to virtual and augmented reality, these technologies will offer new and exciting ways for viewers to engage with content. The TV industry will need to be at the forefront of these technological advancements, embracing them and using them to enhance the viewing experience for consumers.
The growing importance of data and measurement: As advertisers seek to reach and engage with viewers more effectively, data and measurement are becoming increasingly important in the TV industry. In 2023, we can expect to see more emphasis placed on data-driven decision making and the use of advanced analytics and measurement tools to understand and predict viewer behavior. The TV industry will need to embrace these tools and use them to create more effective and efficient advertising campaigns.
The rise of addressable advertising: Addressable advertising is quickly becoming a crucial aspect of the TV industry, as advertisers look for new ways to reach and engage with viewers. In 2023, we can expect to see a continued focus on addressable advertising, along with the use of advanced targeting technologies to deliver highly personalized messages to viewers. The TV industry will need to be ready to embrace these technologies and use them to create more effective and efficient advertising campaigns.
The impact of privacy regulations: With consumers becoming more concerned about the use of their personal data by advertisers, privacy regulations are becoming increasingly important in the TV industry. In 2023, we can expect to see increased attention paid to privacy regulations, along with increased efforts by advertisers and agencies to ensure that they are in compliance with these regulations. The TV industry will need to be prepared to embrace these regulations and ensure that they are protecting the privacy of viewers.
In conclusion, 2023 is set to be a year of change and innovation in the TV industry. From the evolution of streaming to the rise of new technologies and the importance of data and measurement, the TV industry will need to be ready to embrace these trends and use them to create more effective and efficient advertising campaigns. By keeping an eye on these critical developments, the TV industry can ensure its continued success and relevance in an ever-evolving landscape.
The Most Important Trends to Watch for in 2023
As we turn the page on another year, it's time to look ahead to the most important trends and developments in the TV industry. In this week's "TV Watch," I'll be taking a closer look at what the TV industry should be watching for in 2023.
The growth of streaming: Streaming has been the biggest story in the TV industry for the past several years, and it shows no signs of slowing down. In 2023, we can expect to see continued growth in the number of streaming platforms and the amount of content they offer. Additionally, we can expect to see more competition for viewers as platforms look to stand out in a crowded marketplace. The TV industry will need to be ready to compete in this rapidly changing landscape, and to offer compelling content that keeps viewers engaged and coming back for more.
The emergence of new technologies: In 2023, we can expect to see the emergence of new technologies that will change the way people watch TV. From advanced AI and machine learning systems to virtual and augmented reality, these technologies will allow for more personalized and interactive viewing experiences. The TV industry will need to be ready to embrace these technologies and to use them to create new and exciting viewing experiences for consumers.
The role of data and measurement: Data and measurement are becoming increasingly important in the TV industry, as advertisers look to reach and engage with viewers in a more effective way. In 2023, we can expect to see more emphasis on data-driven decision making, as well as the use of advanced analytics and measurement systems to understand and predict viewer behavior. The TV industry will need to be ready to embrace these technologies and to use them to create more effective and efficient advertising campaigns.
The importance of addressable advertising: Addressable advertising is becoming increasingly important in the TV industry, as advertisers look for new ways to reach and engage with viewers. In 2023, we can expect to see more emphasis on addressable advertising, as well as the use of advanced targeting technologies to deliver highly personalized messages to viewers. The TV industry will need to be ready to embrace these technologies and to use them to create more effective and efficient advertising campaigns.
The impact of privacy regulations: Privacy regulations are becoming increasingly important in the TV industry, as consumers become more concerned about their personal data and how it is used by advertisers. In 2023, we can expect to see more attention paid to privacy regulations, as well as increased efforts by advertisers and agencies to ensure that they are in compliance with these regulations. The TV industry will need to be ready to embrace these regulations and to ensure that they are protecting the privacy of their viewers.
In conclusion, 2023 promises to be a year of change and innovation in the TV industry. The growth of streaming, the emergence of new technologies, the importance of data and measurement, and the impact of privacy regulations are just a few of the trends that the TV industry should be watching for in the year ahead. Advertisers and agencies will need to be ready to embrace these trends and to use them to create more effective and efficient advertising campaigns. By staying ahead of the curve and anticipating these trends, the TV industry can ensure its continued success and relevance in a rapidly changing landscape.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.