• by Tanya Gazdik , February 15, 2023

Range Rover is opening a pop-up brand activation in Park City, Utah.

The alpine luxury destination, Range Rover House, will be accessible by invitation only to owners of all Range Rover brand vehicles from Feb. 14 to 26.

New Range Rover and Range Rover Sport models will be on display. More information about the activation can be seen on a dedicated website. 

The house will also feature special appearances by Range Rover Ambassadors and World Cup Ski Champions, Lindsey Vonn and Ted Ligety. Maddie Mastro, Professional 2 Snowboarder and Maggie Voisin Professional Freestyle Skier, will also host an event.

Guests can also visit a Range Rover Design Suite where they can customize their future Range Rover models including a limited run alpine-luxury themed Range Rover Sport Deer Valley Edition.

Range Rover owners spend time in the best destinations in the world such as Pebble Beach, California in the summer and Park City, Utah in winter, says Charlotte Blank, CMO of Jaguar Land Rover North America.

The location aims to bring to life the “modernist design ethos of the contemporary Range Rover brand,” she says.

Range Rover House Park City is just one aspect of an enhanced Alpine celebration by Range Rover.

The luxury brand recently announced a three-year partnership with Deer Valley Resort, which includes Range Rover being named as the “Official Luxury Vehicle of Deer Valley.”

The resort will offer Range Rover experiences packages for guests as well as a complimentary Range Rover shuttle service.