Website conversion firm Justuno has rebuilt its platform to
provide custom automation and other enhanced features.
The goal is to meet “the gap in the market for effective, practical tools for conversion optimization,” say
Justuno’s co-founders, Erik Christiansen and Travis Logan.
According to the company, the new features include:
- Modular workflow builder to create visitor experiences
with email campaigns
- A mini-CRM for audience segmentation and data collection
- Responsive design studio and expanded template library
- Multivariate testing across a variety of elements
Christiansen and Logan say that what “ESPs did for email marketing automation" the company has "built for the
website visitor experience.”
The firm’s original pop-up tool can now power personalization and data collection, while scale overall optimization efforts, they add.