• by Todd Wasserman , February 28, 2023

Ryan Reynolds and his ad agency, Maximum Effort, are once again promoting his mobile brand, Mint Mobile, in a unique way, this time by partnering with QSR Jack in the Box.

The ad, breaking Feb. 27, features Reynolds explaining how Mint Mobile can offer its service for $15 a month. “It’s because we sublet our ads,” says Reynolds as the ad turns into a pitch for Jack in the Box and its new Mint Mobile shake. “That’s right, we even sublet their name,” says the Jack character from Jack in the Box ads.

The spot comes after previous Mint ads, one in which Reynolds used ChatGPT to create an ad, and another that casts Harvey Fierstein as Sir Isaac Newton.