• by Ray Schultz , March 8, 2023

Global technology and identity firm Lotame has named Eli Heath as head of identity. Previously, Heath led product and strategy for FTrack, Flashtalking at Mediaocean.

His role at Lotame will be drive adoption of Lotame’s cookieless identity tool, Panorama ID.  

Eliza Nevers, chief product officer at Lotame, noted Heath’s “talent and deep experience in identity and measurement.”

In addition, the company has promoted three team members:

- Eric Hastings, former executive vice president of technology, has been promoted to the newly created role of Chief Information Officer (CIO).  

- Richard Gibbs, formerly senior legal counsel, has been named assistant GC, head of privacy and product counseling.  

- Danielle Smith, head of demand generation and growth marketing, has been elevated to vice president of marketing.