• by Fern Siegel , March 16, 2023

Publicis Luxe has a new campaign for Audemars Piguet that pays tribute to the brand's origins in Switzerland’s Joux Valley.

The global campaign, “Seek Beyond,” is running in cinemas, print and outdoor.

The U.S. part of the campaign includes out of home, digital OOH, print and social. 

For the esteemed watchmaker, the work celebrates its past and future and was shot in the Joux Valley. It tells the story of the brand’s identity and values. The company has been based in Le Brassus, Switzerland, since 1875.

Publicis Luxe’s dreamy spot invites viewers to enter the world of Audemars Piguet.