• by Fern Siegel , March 6, 2026

Experiential agency G7 Entertainment Marketing, which counts White Claw and Subaru as clients, has just launched Wild by G7.

The new agency caters to travel and tourism brands, focusing on experience-driven travel rather than traditional ads to motivate bookings. Key launch clients include Jackson Hole Mountain Resort in Jackson, Wyoming; Grand Targhee Resort in Alta, Wyoming; and Canyons Village Management Association in Park City, Utah.

Wild’s mission is to create entertainment experiences that help fuel visitation, consumer spend and brand loyalty. Services includes strategy, IP creation, production and marketing, and sponsorship development.

Wild is headquartered in Nashville and Jackson, Wyoming, and led by vice president Andrew Way. He told Agency Daily: "In a crowded travel market, destinations need ways to stand out that not only attract visitors but also authentically display what makes them unique. Wild by G7 creates experiences that are by, for, and about place, allowing destinations to build valuable platforms to attract visitors and inspire them to return."

A major target is younger demos.

A 2024 study by AAA and Bread Financial found that three in five Gen Zs (65%) and millennials (58%) traveled in the past 12 months and/or plan to travel in the next year. This compares to 43% of Gen X and just 27% of baby boomers. Music tourism is a big component, as 2024 was dubbed "the year of Taylor Swift tourism."

ResearchandMarkets.com valued the music tourism market at $96 billion in 2024, projected to reach $267 billion by 2030. Wild is already contracted for the Rendezvous Music Festival in Jackson Hole and a new cultural partnership with Canyons Village in Park City, Utah. 

"It's easy to throw a great party, but what happens the day after? What's the return?" asks Way. "Wild by G7 works with destinations to build unique experiences that drive lasting financial, cultural and emotional equity."