• by Richard Whitman , Columnist, March 17, 2023

The International Advertising Association (IAA) has launched a North American Chapter. It is based in New York and Tom Stein, Chairman of global B2B agency Stein IAS serves as IAA North American Regional Director. The initial board comprises executives from 3M, Diageo, eBay, GE HealthCare, Joan Creative, Lafayette 148, LinkedIn, Pepsi, Moderna, Nielsen, Northwestern Mutual, S&P Global, Stein IAS, TikTok, and The Wall Street Journal. 

“The marketing world functions as an ecosystem,” stated Stein. “For more than 80 years, IAA has served as a global compass for the industry. The debut of our North American Chapter marks a major expansion for IAA. It will empower our international network of professionals by connecting brand leaders to exchange knowledge and expertise on topics like global brand management, glocal-to-local growth strategies, talent development, ESG and DEI—all of which vary by region and locality.”

North American marketers need to be aware of these differences, added Stein, “and marketers from around the world need insight into the North American market.  IAA’s new chapter will work to reimagine best practices in today’s rapidly changing international context.” 

Here’s the inaugural board:

• Ameneh Atai, General Manager Digital & Advanced TV Commercials, Nielsen
• Bruce Biegel, Senior Managing Partner, Winterberry Group
• Alice Cherry, CMO, S&P Global
• Lisa Clunie, CEO & Co-Founder, JOAN Creative
• Kate Cronin, Chief Brand Officer, Moderna
• Aniko DeLaney, Marketing Lecturer, Fordham University Gabelli School of Business
• Jeff De Korte, CMO, Equinox
• Emily O’Hara, Global Head of Brand, Ebay
• Kristin Fallon, Head of Global Brand and Digital Marketing, GE HealthCare
• Jeffrey Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz PC and Chairman of the Global Advertising Lawyers Alliance
• Sophie Kelly, SVP North America Whiskey Portfolio, Diageo
• Jim Habig, Vice President, LinkedIn Marketing Solutions
• Rachael Henke, SVP, Brand, Product, PR & Thought Leadership, Affinipay
• Bradley Hunter, Global Head of Safety and Brand Relations, TikTok
• Todd Kaplan, CMO, Pepsi
• Genevieve O’Connor PhD,  Associate Professor of Marketing, Fordham University Gabelli School of Business
• Madgelena Pawelec, Global Integrated Marketing Director, 3M Safety and Industrial Business Group
• Rebecca Rosenblat, Global Industry Relations Lead, TikTok
• Carol Schuster, SVP Global Marketing & Business Information, Lafayette 148 New York and President, IAA North America
• Tom Stein, Chairman and Chief Growth Officer, Stein IAS, and Regional Director, IAA North America 
• Lynn Teo, Chief Marketing Officer, Northwestern Mutual
• Robert Welch, SVP Enterprise Media and Partnerships, The Wall Street Journal