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Dickies, Ford Partner For Workwear Aimed At Gen Z

Dickies and Ford are partnering for a line of workwear with input from “The White Lotus” actress Sydney Sweeney, who stars in the automaker's latest branding effort, "Build Ford Proud." The collection includes a corduroy baseball cap and a “Ford blue” bandana that says, “Syd’s Garage,” a reference to the actress’s TikTok account @syds_garage, which is dedicated to working on her vintage Ford Bronco. 

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