Around the Net
Adidas, Beyonce Opt To Part Ways
- The Hollywood Reporter, Sunday, March 26, 2023 3:33 PM
Adidas and Beyonce have mutually agreed to end their relationship, a source close to the situation tells The Hollywood Reporter. "In 2018, Beyoncé entered a creative partnership with Adidas, where she relaunched her Ivy Park activewear line and also developed new footwear and apparel for the brand.But there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom."
