Is The Pandemic Boom Over?

The pandemic forced Americans (and people elsewhere) to stay at home, learn to use videoconferencing software and order new items on Amazon.

Here are a few products that caught on during the pandemic -- and how they’ve fared since then:

Crocs: Sales of Crocs are up about 200% since 2019. The boom shows no signs of stopping. Last month, quarterly sales for Crocs rose 61%, the company reported. The footwear brand has benefited from its adoption by celebs, including Questlove and Justin Bieber.

Netflix: Netflix initially benefited substantially from the pandemic. In 2020, the service added 15.8 million customers as the pandemic forced people to stay home. But since that time, Disney+ and other streaming rivals have gained ground, and Netflix lost subscribers in the first two quarters of 2022. However, subscribers rebounded by 8.7 million in the fourth quarter of 2022.



HelloFresh: HelloFresh boomed during the early part of the pandemic, but in Q2 2022, HelloFresh’s U.S. customer count expanded only by 5.5%, its slowest rate of growth since the start of the pandemic. In March, HelloFresh forecast a profit below analysts’ expectations, causing the company’s stock price to fall.

Peloton: Peloton was another product that initially boomed during the pandemic, but in 2022, Peloton’s revenue hit $3.58 billion, versus $4.02 billion in 2021, according to The Business of Apps.

Zoom:  Zoom was an early beneficiary of the COVID boom, but in November 2022, shares of Zoom fell about 90% from their pandemic high, according to Reuters. Part of the reason for the slump was increased competition from Microsoft, Cisco and Salesforce.

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