Digital marketing agency Brainlabs has appointed longtime Mediacom veteran Adam Potashnick as CEO, North America. 

Potashnick is tasked with expanding the agency’s growth across the US and Canada. 

Previously Potashnick was Chief Operating Officer at MediaCom and following the merger between Essence and MediaCom in January, he took on the role of Chief Revenue Officer for the merged agency. 

Earlier he was Chief Growth Officer at MediaCom, where he led the team on work with clients such as Uber, Hotels.com, adidas/Reebok, Hasbro and J.P. Morgan Chase.  

The appointment follows news earlier this week that telecom company Consumer Cellular appointed Brainlabs to handle its $50 million retail media, paid search, and paid shopping account in the U.S. Other clients include American Express, Adidas and The Weather Company.  

The agency has about a dozen offices worldwide including outposts in New York, Toronto, Austin and London.