“We want to make charging as
convenient as possible for our customers,” said István Kapitány, executive vice president of Shell Mobility. “As demand for EV charging continues to grow, destination sites
will play a key role in meeting people where they spend a great deal of time: the store, the gym, and everywhere in-between. Beyond providing a charging service, Volta specializes in generating
advertising revenues from screens embedded into the charge point, adding a source of non-fuel revenue from sites both in the U.S. and globally.”
Shell described Volta's advertising
business as an "early mover advantage have allowed the company to secure prime spots and portfolio-level contracts with site hosts in high-value, high-traffic markets," adding: "While most of
Volta’s current revenue is generated through advertising, there are plans to increase the number of fast charging DC outlets with a paid charging model."