Denver Museum of Nature & Science Sees 'Bugs' Through Maori Eyes

Vladimir Jones (VJ), which was appointed AOR for the Denver Museum of Nature & Science in December 2022, has debuted its first work for the client.

The effort is a new ad campaign for “Bugs,” a traveling exhibition that opened at DMNS in early March.

Te Papa Tongarewa Museum of New Zealand and Weta Workshop, the creative studio behind the "Lord of the Rings" sets, created “Bugs.” The tagline: "It’s a bug’s world — we’re just living in it."

The interactive exhibition, "bigger and buggier than ever," runs through August 27. It invites guests to see the insect world through the eyes of the Maori people. Bugs, which possess extraordinary adaptive abilities, make up 90% of all animal species on Earth.



"The exhibit is special because it puts humans in bugs' 'shoes' for a short time," Amanda Bennett, vice president, marketing at DMNS, told Agency Daily. "Bugs are creative, strong, smart and beautiful. There is so much we can learn from these amazing creatures."

The campaign runs across OOH, connected TV and social, including influencers. Large ants, dragonflies and bees crawl and alight on billboards, which appear in high-traffic areas throughout the Denver area. 

VJ is charged with supporting the museum locally, regionally and nationally, with both creative executions and media plans, to up attendance at exhibitions.

“The museum ignites our community’s passion for nature and science, inviting people of all ages to contemplate the wonders of our world every day,” said Meredith Vaughan, CEO of Vladimir Jones. She added the agency was pleased to work with a brand “whose stock and trade is lifelong learning.”

VJ's client work includes Black Hills Energy, BOK Financial and Tourism Santa Fe.

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