• by Fern Siegel , 5 hours ago

Ammunition aligns strategy, creative, media and technology together as one system. To illustrate its evolution, it embraced a new  mandate and visual identity.

The redesigned site underscores the agency's focus on integration, building programs engineered for performance across the full funnel. That mindset is represented in the new trademark — “Growth. No Matter What.” — that signals a clear objective: impact over activity.

“We’ve built our model around that reality. There will always be reasons growth is hard. Market conditions. Economic pressure. New technologies. But those are just excuses. That's the mandate, that's what we're here to do,” Jeremy Heilpern, Ammunition CEO told Agency Daily. “No marketer starts with the goal of an award-winning campaign. That’s a byproduct. The goal is growth. We partner with brands who think the same way.” 

The shop’s updated visuals, created in-house, reflect its next phase. (In December 2025, the agency expanded into Europe with the opening of a London office.)

Key design elements include a typography change and refined color palette, which favors an orange gradient system. While the original logo remains, the emphasis on the bolt icon is greater.

“We’re not an agency that simply receives a brief. We help write it. We act as true thought partners, aligned from the start on what success looks like and how it will be measured,” he added.

Ammunition's client roster includes Westlake, Georgia-Pacific and ATD.