• by Ray Schultz , April 12, 2023

Marketing/advertising platform AdRoll has promoted Vibhor Kapoor to the title of president, effective immediately.  

Kapoor will be responsible for AdRoll's revenue growth while overseeing product, strategy, sales, operations, and marketing, the company says. 

Prior to joining AdRoll as CMO in 2022,  Kapoor served as a senior director in Adobe's Digital Media business and a vice President of Marketing at Box. He has also held titles at Microsoft and General Electric.

In January 2023, Kapoor assumed the role of acting chief revenue officer in addition to his CMO responsibilities. AdRoll claims it more than doubled its platform revenue in 2022. 

The company seeks to help brands make email, web ads and social ads, and email work together.