Under Armour and Steph Curry have re-upped their 10-year partnership and expanded it to give the famous athlete a broader advisory role at the sports apparel company. "As part of the new deal Curry
will become president of Under Armour’s Curry Brand, which was formed in 2020," per
Retail Dive. "The NBA star will work on product development, as well as select business and marketing
efforts. Curry will not only continue his involvement with Under Armour’s basketball efforts, but will also work with the brand in golf, women’s, youth and sportstyle categories."
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